Information we collect
Information you provide directly
- Name, address, email, and phone number when you book a visit, request a quote, request a callback, or complete the free whole-home inspection form.
- Project details you share with Sunny (our AI chat assistant) or in your booking notes — for example, "panel makes a buzzing sound" or "I want a Tesla Wall Connector."
- Photos you choose to upload when describing your electrical situation. A photo you attach to a booking is stored with the job record. A photo you show Sunny is handled differently — see the next point.
- Photos shown to Sunny. To answer you, Sunny has to look at the photo, which means sending it to Anthropic, the AI provider behind the chat. We do not store it. It stays on your own device unless you choose "send this photo with a booking", and only then does it reach us and get attached to the job. If you do not choose that, nobody at Sunrise ever sees it and there is nothing for us to delete.
- Payment information when you pay an invoice. Sunrise does NOT store full card numbers. Our field-service management platform tokenizes card information and the actual cardholder data is held by an external PCI-DSS-compliant payment gateway — not by Sunrise.
- Job-history information when you become a customer (services completed, equipment installed, warranty status).
Information collected automatically
- IP address, device type, browser type, operating system.
- Approximate geographic location (city / county level, derived from IP).
- Pages visited, time on page, referring URL, exit page.
- Marketing campaign source (UTM parameters from ads, referrals, and the tracking phone number you used).
Information from third parties
- Customer reviews you post publicly on Google Business Profile, Yelp, Angi, BBB, Nextdoor, or Facebook.
- Address verification and mapping data from Google Maps Platform.
How we use your information
We use your information to:
- Schedule appointments, dispatch electricians, complete work, and bill for services.
- Communicate with you about your job (confirmations, arrival notifications, follow-ups, warranty service).
- Provide AI chat assistance through Sunny and answer service questions.
- Send marketing communications you've opted into (newsletters, seasonal reminders, and text messages such as review requests, membership renewal reminders, and occasional offers).
- Measure marketing performance and manage our advertising.
- Comply with legal obligations and resolve disputes.
- Detect and prevent fraud or abuse.
We do NOT sell your personal information for money. We DO "share" limited information with advertising platforms for cross-context behavioral advertising — currently Google Ads conversion tracking only. If we begin advertising on additional platforms, this policy and the Site's cookie notice will be updated first. See Your California privacy rights below and our Do Not Sell or Share page.
Text messages and phone calls
If you provide your phone number, we may contact you by phone, text, or email about your service. Message and data rates may apply. You can opt out of text messages at any time by replying STOP. You can opt out of phone or email communications by telling us directly.
Marketing texts — review requests, membership renewal reminders, and occasional offers — go only to customers who have opted in to receive them. You can opt in at Text updates. Replying STOP unsubscribes you from those at any time.
How we share your information
We share information only with the service providers we need to run the business, in these categories:
- Our field-service management platform (booking, dispatch, job records, billing).
- Our website hosting and content-management providers.
- Our business phone and text-messaging provider (call routing, appointment texts).
- Our reviews-aggregation service (collects the public reviews shown on the Site).
- Anthropic — the AI provider behind Sunny, our chat assistant. Receives what you type to Sunny, and any photo you show Sunny, in order to answer (privacy policy: anthropic.com/legal/privacy).
- Google — Maps, Analytics, and Ads (privacy policy: policies.google.com/privacy).
- Microsoft Clarity — anonymized user-experience analytics: session replays with personal information automatically masked, heatmaps, scroll and click patterns (privacy statement: privacy.microsoft.com/privacystatement).
- Cloudflare — site security, image delivery, and the Turnstile anti-spam check on our booking form (privacy policy: cloudflare.com/privacypolicy).
- California GoGreen Home Energy Financing Program (CAEATFA) — only for customers who choose GoGreen financing: we submit project information (name, address, email, utility account information, project scope, costs) into the GoGreen Home Portal. You apply for any loan directly with the lender you choose; Sunrise does not process credit applications or store financial information. See gogreenfinancing.com for the program's privacy disclosure.
We require all service providers to maintain confidentiality and use your information only to provide their services to Sunrise. We do NOT share information with data brokers or with ad networks beyond the behavioral advertising disclosed above.
How long we keep your information
- Customer records (name, address, contact info): while the customer relationship is active OR while Sunrise has ongoing warranty obligations, whichever is longer.
- Job records (scope, materials, completion documentation, photos): the duration of Sunrise's workmanship warranty (20 years from completion) plus applicable tax and legal retention periods.
- Booking records that never became jobs (cancelled, declined): 4 years (California statute of limitations for contract claims).
- Marketing contacts who never became customers (form submissions, chat inquiries without a booking): 3 years from last interaction.
- Photos shown to Sunny: not kept at all. The conversation log records the words, never the image. A photo you choose to send with a booking becomes part of that job record and follows the job-record line above.
- Sunny chat conversation logs: kept up to 90 days, then deleted automatically. Email addresses, phone numbers and street addresses are removed before a conversation is stored, not afterwards. We keep a sample of ordinary conversations and all of the ones our own checks flag for review, so we can find and fix bad answers.
- Website analytics: 26 months.
- Customer reviews and testimonials: indefinitely while the business operates, subject to your consent choices.
Your California privacy rights (CCPA / CPRA)
If you are a California resident, you have the right to:
- Know what personal information we collect, use, share, and sell.
- Request a copy of your personal information (portability).
- Request deletion, subject to legal exceptions (for example, we must retain completed-job records for warranty and tax purposes).
- Request correction of inaccurate personal information.
- Opt out of "sale" or "sharing." We do not sell personal information for money, but our use of Google Ads conversion tracking may constitute "sharing" under CPRA. Opt out at Do Not Sell or Share — we also honor the Global Privacy Control (GPC) browser signal automatically.
- Limit our use of sensitive personal information. We collect limited sensitive information — mainly service address and any photos you upload — and use it only to deliver the service you requested.
- Non-discrimination for exercising any of these rights.
To exercise any right, email service@sunriseelectricalcontracting.com or call (831) 786-5506. We respond within 45 days (extendable to 90 with notice). We may verify your identity by matching the information you provide against our records.
Children's privacy
Our services and website are not directed to children under 18, and we do not knowingly collect personal information from anyone under 18. If you believe we have, contact us and we will delete it.
Security
We use reasonable administrative, technical, and physical safeguards. No system is perfectly secure; if a breach occurs that creates a substantial risk to you, we will notify you as required by law.
Changes to this policy
We may update this policy. The "last reviewed" date on this page will reflect any change. Material changes will be announced by email to customers who have provided email addresses and by a notice on the Site for 30 days.
Contact
- Sunrise Electrical Contracting Inc.
- 2269 Muriel Dr, Santa Cruz, CA 95062
- service@sunriseelectricalcontracting.com
- (831) 786-5506
- CSLB License #C10-1097237