Why there are no prices on this site (yet)
We don't publish cost ranges today. Not because pricing is a secret — you get a written number before any work starts — but because we won't publish ranges until they're derived from enough verified completed-job data to be honest. A published range that a real job rarely lands inside is worse than no range: it's a teaser. When our ranges meet the bar below, they'll go up, and this section will be replaced by the methodology behind them. Until then: the free inspection or the quote process gets you a real number for *your* job, usually the same visit.
Cost ranges (when we publish them)
When cost ranges appear on service pages, each one will be derived from Sunrise's actual completed-job pricing over the trailing 12 months, pulled from our job-management system.
Methodology:
- Pull every completed job of the relevant type from our job-management system over the trailing 12 months.
- Filter to residential + Santa Cruz County. We don't quote commercial work; we don't serve outside SCC.
- Filter to “standard scope.” A 200A panel upgrade with a long conduit run because the customer wanted the panel relocated to a different wall is a different job than a same-spot replacement. We exclude jobs with unusual scope add-ons so the published range represents typical work.
- Trim outliers. We exclude the top 5% and bottom 5% of prices by job. Edge cases skew ranges; the trimmed-mean is more useful for what you should expect.
- Publish the low end and high end of what's left.
Refresh cadence: approximately quarterly. Every few months we re-pull the trailing 12 months and update the ranges shown on the site. The “Last reviewed” date on the relevant page reflects the most recent refresh.
Why ranges and not single prices: every job is a little different. Distance from the existing service entrance, whether the panel location is changing, conduit and permit requirements specific to each city or county jurisdiction, and whether sub-panels are also being touched all affect the price. A range tells you what to expect for a typical job; the free inspection or quote process gets you to a number for *your* job specifically.
Time estimates (same bar)
Same approach as cost ranges, applied to job duration — and same status: published when the data clears the bar.
- Pull every completed job of the relevant type.
- Filter to residential + Santa Cruz County + standard scope.
- Look at the actual time-on-site for that job.
- Trim outliers.
- Publish the typical range.
Time estimates exclude permit-pull time and PG&E coordination time (those depend on the jurisdiction and the season, not on Sunrise's work). We publish on-site labor time separately from total project duration.
Cumulative install counts
For figures like “about 400 EV chargers installed across the county,” the source is a count of completed job records in our job-management system for the relevant service. These are rounded approximations — the number isn't useful at the units digit, and rounding makes the figure easier to read. We update the rounded figure as we cross meaningful thresholds.
Reviews + ratings
We publish one review count and one star rating, and both come from Sunrise's Google Business Profile. They are Google's own figures for that listing rather than a total we assemble ourselves, and everywhere the number appears it links to the listing it came from.
The figures refresh automatically each night. If that sync stops working, the site goes back to a count Branden verified by hand rather than leaving the last synced numbers sitting there looking current — a number we have stopped checking is not a number we should be publishing.
This changed in August 2026. We used to publish a combined total across Google, Yelp, and Angi, which made the headline number larger than any single listing a reader could open and check. Google's count on its own is smaller and verifiable in one click, and we think that is the better trade.
We do not put AggregateRating markup in the site's structured data. Google's structured-data guidance excludes self-serving review markup — a business marking up reviews of itself — from rich results, so publishing a rating there would add a claim to the page's machine-readable data that no reader sees and no search engine acts on. The rating and count appear as ordinary text, next to the link that substantiates them.
The 20-year guarantee
Our 20-year workmanship guarantee isn't a methodology calculation — it's a contract term. Full terms at /warranty. We mention it here only to clarify that the “20 years” figure is a guarantee duration, not a derived statistic.
Sources we don't draw from
We don't quote pricing or operational stats from:
- Industry-association average data (cost of a panel upgrade nationally, etc.) — those are averages for a national market that doesn't reflect Santa Cruz County's costs, codes, or jurisdictions.
- Competitor pricing.
- Sponsored content, paid databases, or affiliate-promoted pricing tools.
- Estimates that don't come from our own completed work in our own service area.
If a stat is on our site, it comes from our own data — or it isn't there.
When numbers don't pencil
Sometimes the real number doesn't match the sales pitch we'd like to make. We publish the real number anyway, or we say why we won't publish it.
- Some Santa Cruz County mountain homes don't pencil for solar under NEM 3.0. We tell those customers up front.
- “Same-day install” pricing exists in the market, but it only applies to a narrow subset of jobs (no new circuit, no panel work, simple line-of-sight runs). We'll publish realistic ranges rather than a teaser low number that almost no actual job comes in at.
Contact
For questions about how a specific number on the site is calculated, email editor@sunriseelectricalcontracting.com. We're happy to share the methodology behind any published statistic.
For corrections to a specific calculation, follow the Corrections Policy.
For the broader editorial framework, see Editorial Standards.